It is very important to know how to write a proposal. A proposal or a presentation for your business can be the key to success. Making yourself and your business look good attracts customers and can help you to boost sales or win a big client.
A proposal is a written offer of products or services from a seller to a consumer. A good proposal can not only make a consumer buy a product, but it can also attract new consumers. Therefore, it is essential to know how to write a proposal if you want to grow your business.
There are three main categories of business proposals: formally solicited, informally solicited and unsolicited. If you want to know how to write a proposal, you must understand the differences.
Solicited proposals are written response to a request. They are a response to a request for proposal (RPF), request for a quotation (RFQ), or invitation to bid (IFB).
An informally solicited proposal is often sent as the result of a vendor or manager and a customer having a conversation. The customer may be just interested enough in a product to ask for a proposal. Usually, these proposals are more informal than solicited proposals and may just contain basic information summarizing what was discussed in the phone call and what type of products can be offered and at what cost.
Another form of proposal is unsolicited proposals. These are essentially marketing brochures. You can use these to introduce the public to a new product or service that you are offering. The proposals are usually designed to generate new customers or to get existing customers to become repeat customers.
Proposals provide a means of promoting yourself and your business. Contractors would get nowhere without the proper proposals. Advertising and marketing are the only ways to grow and develop your business. Offering a wide variety of products and services is great, but you need to promote those services to the public. Writing every proposal with care and confidence will promote your company as the company that gets the job done.
The best way to write a solicited or informally solicited proposal is to ask your customer how they would like the information presented. A good proposal should be about your company, but mainly it should be about your customer. Following a template and going through basic forms won’t necessarily give you the connection you need to your customer. A proposal needs to contain basic information such as:
The summary of the proposal will be the customer’s first impression, so write it last. Make sure the summary is carefully worded and specifies exactly what the customer wants. A well documented description of the customer's need is a good thing to add. Following the rules of the appropriate proposal and listening to the customer will help you finish the proposal quickly and efficiently. You also want to proof read and make sure the proposal appears professional.